How great are these? The above image, entitled Koons Balloon Mould, is just one of the members of The MacGuffin Library, an enchanting collection of rapid-prototyped, black, polymer-resin objects by Noam Toran. The name MacGuffin is actually a term (attributed to Hitchcock) that references an object used as a plot device to keep the story in motion, despite lacking importance in the overall plot. Toran’s focus on objects in film culture has led him to create this wonderful homage to great MacGuffins of the past. These objects were created for a series of sixteen, fictional film synopsis’ written by Toran and though they lack film accompaniment, they hold their own., straddling the line between sculpture, product and prop.
America
Bad Engineers
Betacam Tape
Toran’s films often focus on the relationships between cinema, mass-culture and design. Below are some original objects created for his film series Desire Management. The film attempts to demonstrate how domesticated objects can be used for dissident behavior. This film is currently on show at the MoMA as part of their Rough Cut: Design Takes a Sharp Edge exhibit.
A baseball fetish bed, for the home, complete with astroturf mattress and baseball diamond pillow.
Simply referred to as the “vacuum scanner,” your guess is as good as mine.
An in-flight serving tray complete with turbulence simulator, sure to satisfy even the most discriminating of flight attendant tastes.
