MoMA ads illegally improved with help of their creator

I don’t know if it’s all the carbohydrates I just ingested or the fact that I’ve been listening to Graeme Sinden all afternoon, but this story makes me all amped and is just about the most awesome thing I’ve heard this month (emphasis added):

On February 10, the Museum of Modern Art launched one of its most extensive and expensive advertising campaigns in history when it reproduced 57 works from its permanent collection and plastered the images around Brooklyn’s Atlantic-Pacific subway station. Then, this past Saturday night around 2 a.m., the installation was ambushed by two men. One was Poster Boy, or at least someone from his collective, a member of which was arrested earlier this month on criminal-mischief and misdemeanor charges. His accomplice was a less likely culprit: Doug Jaeger, the marketing executive who created the campaign for MoMA. …

…Wearing official MoMA jackets, the two convinced the MTA guards and station police that they were there on official business. Poster Boy and his crew then proceeded to mash up the reproductions in traditional PB-style, meaning Andy Warhol’s Marilyn was made to look as though she had a nose job, and a cutout of a race car was positioned to dive into another painting. When they were done, Jaeger staged a fashion shoot in front of Poster Boy’s reworked creations, using hired models and a professional photographer…

That’s right.  Not only did they bust in there to remix the ads, but they used the opportunity to do a fashion shoot.  In front of MTA guards.  Respect!

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