I don’t know if it’s all the carbohydrates I just ingested or the fact that I’ve been listening to Graeme Sinden all afternoon, but this story makes me all amped and is just about the most awesome thing I’ve heard this month (emphasis added):
On February 10, the Museum of Modern Art launched one of its most extensive and expensive advertising campaigns in history when it reproduced 57 works from its permanent collection and plastered the images around Brooklyn’s Atlantic-Pacific subway station. Then, this past Saturday night around 2 a.m., the installation was ambushed by two men. One was Poster Boy, or at least someone from his collective, a member of which was arrested earlier this month on criminal-mischief and misdemeanor charges. His accomplice was a less likely culprit: Doug Jaeger, the marketing executive who created the campaign for MoMA. …
…Wearing official MoMA jackets, the two convinced the MTA guards and station police that they were there on official business. Poster Boy and his crew then proceeded to mash up the reproductions in traditional PB-style, meaning Andy Warhol’s Marilyn was made to look as though she had a nose job, and a cutout of a race car was positioned to dive into another painting. When they were done, Jaeger staged a fashion shoot in front of Poster Boy’s reworked creations, using hired models and a professional photographer…
That’s right. Not only did they bust in there to remix the ads, but they used the opportunity to do a fashion shoot. In front of MTA guards. Respect!
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Comments ( 3 )
Its absolutely unbelievable that people are supporting this dude and not calling him out as a self-centered idiot. He calls himself the CEO of this company. That sure sounds like the kind of thing a CEO of an successful agency would do. Go behind the back of an incredibly reputable client for 10 seconds of second hand fame by promoting a convicted mash up hack. Oh, its sooo “cool”! The only thing this guy did was co-opt some other artist, then stick himself in the middle of it, all behind his clients back who had entrusted him to do a good job for them. Yea, lets really celebrate this jackass.
Excuse my french, but what happened to the real fu&$%ing world where people worked with their clients to do great work together, and actually discuss it with them before splashing it around the press. All this guy did was submarine his company and make any other Marketing director think twice before trusting him with future work…and your prize for that…a couple days worth of digital press so he could be a cool art guy. What an ego-maniac. Hope it was worth it Mr. Jaeger. Please stop supporting childish bullshit like this.
This is the only guy who I’ve seen get this story right: http://dognpony.wordpress.com/2009/03/03/seriously-what-are-we-doing-here-people/
Said Glen Grant on
Mar 08 09 at
8:18 pm
Design fight!
Seems unlikely that this was not an inside job. Check out the discussion over at NY Mag’s site: http://twurl.nl/exyu1b
What do you think, rest of internet? MoMA PR stunt? Ballsy career sacrifice for arts sake? Snarky, holier-than-thou postmodern derisiveness? YOU DECIDE.
Said Andrew on
Mar 08 09 at
9:30 pm
